Intelligent mobile applications are essentially AI-enabled applications that provide a user experience that is convenient, personalized and rich.
These applications combine predictive analytics and standards, latest technologies, customer information and operational information with the latest design tools and application user-centric development technology to create a high-end user experience.
AI and Mobile App Development
From marketing to human resource management, the development of artificial intelligence (AI) has made the company run its functions more efficiently without any human help.
As we know all websites and mobile applications are brand faces. It creates a channel between the customer and the brand and enables them to connect with the company with a few clicks. While the site is recognized, online and mobile applications are a remote solution to customer needs.
iOS and Android application development has undergone many changes due to new and innovative technological advancements. The coming years are likely to introduce promising trends in the mobile application development industry.
Impact of AI on Mobile App Development Companies
As discussed above, mobile apps with basic features no longer interest users. Therefore, mobile app developers need to integrate AI into their mobile app development processes. Many companies have adopted Machine Learning & AI to experience superior results. Now, we will discuss how AI has impacted the mobile app development industry.
1. Facial recognition
Facial recognition is an integral part of Android phones these days, mainly because of the added security layer and ease of use. This technology uses AI and ML learning to recognize people's faces, unlock the smartphone and recognize the many apps installed on it.
In the future, smartphone companies are planning to introduce advanced AI & ML technologies that detect small changes like bruises, facial hair or changed facial expressions.
2. Smartphone apps
In the age of Instagram and TikTok, high-quality images and videos have become the norm. Keeping this in mind, smartphone companies and custom AI mobile app development companies have stepped up their efforts. These new age AI and ML integrated cameras can detect people in frames, new environments, harsh weather and other challenging situations and produce the best possible image or video.
Thanks to the ever-advancing mobile app development technology, you can also get nutritional information about the food item and monitor your body health 24/7/365.
3. Search Engine Optimization
AI plays a vital role for web pages, videos, images and other content to rank in customized search results. Algorithms in these AI systems set rules that take into account several factors, such as the types of keywords used in the content, the overall user experience, etc.
Although these search engines provide valuable advice on how to improve search engine rankings, they never reveal complete information. Mobile application development companies must observe patterns and understand how AI works to improve usability.
4. Recognizing human emotions
Often we say things, but we mean something else. It can be understood only by humans but what if machines can also understand it. Embedding AI and ML in mobile applications enables them to understand both micro and macro expressions.
These AI enabled apps observe subtle changes in human behavior like eye movements, body language, voice intonation etc.
5. Time saving
Developing products and services for customers is not an easy task. First, companies must collect customer data, store it properly, and then perform detailed analysis. Time is not a luxury when running a dynamic business. Custom AI mobile apps can accelerate data collection and analysis, improving sales and customer satisfaction.
6. Real-time translation capabilities
The internet is full of translation apps but not all of them are effective. Most of them are inaccurate and require constant internet access. AI enabled apps on smartphones can translate/decode innumerable languages in real time and that too without any internet access.
7. Useful recommendations
The best way to keep your customers/users engaged is to supply them with relevant content and AI integration to help you achieve that goal. While using e-commerce portals, you may have noticed that you get additional purchase recommendations before checking out.
Empowered apps with chatbots
The cost of hiring a customer service team is huge and they may not bring in many sales. Hence, you can instruct your developers to develop chatbots to answer FAQs or commonly asked questions. In the absence of a developer, you can also hire a mobile application development company to fulfill your needs.
Strategy improvement & deadline estimation
During the development phase, all parties resort to fine-tuning while selecting the feature set for the software. Some features will be part of the initial release, while others will be added later. Such measures influence purchase decisions. AI helps streamline the strategy for selecting features while running simulations to understand the customer's perspective based on their feedback. In addition, you can also conduct a competitor analysis to learn about which features you should include now and which ones to save for later.
Even if a mobile app development company has complete data sets and past projects for reference, developing a budget is a tall order. With AI, companies can fine-tune data, leverage past project results, feature sets, and incorporate developer feedback to set a clear budget. Benefits include timely production timelines and timely commissioning.
Key takeaways
Artificial intelligence development company in Newyork, AI and machine learning have revolutionized mobile app development while also changing people's perspective on the entire process. Along with improved user experience and interaction, companies also have access to abundant AI-based resources, which can boost productivity and global business growth.
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