The role of AI and ML in the travel industry
Technology has become indispensable in the present times and is also playing a vital role in the way we learn, work, shop, interact and travel. Also, since travel is one of the fastest growing industries, more specifically it is greatly influenced by technology and artificial intelligence.
The ability of artificial intelligence to perform tasks that have traditionally been required by human cognitive performance has been particularly useful for those in the travel industry, as implementing AI saves businesses time and money, while at the same time eliminating human errors and performing tasks quickly, at any time of the day.
So let's take a look at some of the ways AI & Machine Learning will transform the Travel & Tourism industry:
1. Chatbots and online customer service
Today, with AI-based chatbots, you can be closer to your target audience than ever before. Chatbots help in accepting customers to solve common travel related problems. Getting information, booking a flight or checking in - Bots can help with this task immediately. This solution saves you money on customer service, improves response rates and provides client satisfaction for your brand.
As part of an online customer service, chatbots help airlines reduce the amount of time they spend assisting customers. On the other hand, their customers can get the information they need at their greatest convenience.
2. Personalized Trip Planning
According to several market reports, 30% of travelers use smartphones or systems to plan their upcoming trips. And, 50% of travelers do not care about the guide to their travels, because smart travel apps guide them throughout their entire journey.
Smart AI-based Travel App You can plan your own choice whether it is a romantic or an adventurous trip. Various brands are investing in AI on the go and providing personalized services to their customers tailored to their needs.
Travel brands are investing in AI to provide customized trip planning services. Companies also offer complementary services such as food & beverage, hospitality, etc. during their stay. Therefore, AI allows travel agencies to provide better services and thereby attract more customers. AI technology on the go offers customers the opportunity to visit, try adventurous activities and more.
3. AI makes the check-in process much quicker
AI is now revolutionizing check-in procedures at most modern airports. Some airports these days use facial recognition technology to speed up the check-in process, from ticket printing to bag checking, to customs or identity verification at the border. This is proving to be a lucrative move for airlines who are constantly looking for ways to improve their bottom line and improve their service quality and customer experience.
4. Modernizing hotels for better, streamlined services
Many hotels are leaning towards AI technology not only in their customer service support but also for in-house hotel operations. Some hotels now have AI-powered and ML-enabled robots that take care of the check-in and check-out processes and guide the customer with some basic questions.
These systems can also perform late check-in or check-out, and some robots even take on lighthouse keeping, room service and luggage assistance.
Some hotel rooms have voice assistant technology in their suites that can execute voice commands such as wake-up call requests, room temperature adjustment, turning lights or television on or off, closing blinds, ordering extra towels or room service.
5. Face-to-Face Customer Service
While the use of artificial intelligence to empower online customer service is now quite common, one of the emerging trends is the use of technology for face-to-face customer service interactions as well. In particular, it has the ability to cut queues at information or reception desks and improve overall efficiency.
Read More: Uses cases of AI in manufacturing industry
An example of this technology in action is the AI robot 'But', which was implemented by Hilton. This robot uses artificial intelligence and speech recognition to provide travelogue information to customers who talk to it. Every human interaction also helps to teach the robot, improving the quality of all future communications.
6. Data processing and data analysis
Finally, it is important to understand that AI's applications in the travel and tourism industry are not limited to customer service. In fact, one of its most popular and effective uses is to collect and interpret data to make conclusions about customers, business practices and pricing strategies.
The main advantage of artificial intelligence in this particular field is the ability to sort large amounts of data quickly and accurately, where the equivalent data for humans is significantly longer and more erroneous. The Dorchester Collection Hotel, for example, used AI to sort through surveys, reviews and online feedback from customer feedback to create a clearer picture of current opinion in real time.
7. AI-based sentiment analysis on social media
In a survey conducted by Amadeus, 90% of US travelers shared their experiences and photos of having smartphones on social media and review services. AI is increasingly being used by providers to keep track of guest visitors, reviews, postings, tags, and more. This large amount of data is computed through machine learning techniques to analyze all brand-related reviews for a wide range of applications.
Conclusion:
Together with AI technology, machine learning capabilities and data analytics, it revitalizes, challenges and transforms the hospitality industry forever. AI & Machine learning development company Chantilly. Providers are definitely taking steps to streamline customers' travel experiences and, thanks to the modern wonders of artificial intelligence, are becoming more proactive than reactive.
AI is not to replace human resources, it is to expand it. It is not here to Inhumane passenger interaction with providers but to strengthen their bond because providers can now focus on those important tasks. The future of the travel industry looks bright, and we can expect more providers to add AI to its platforms soon.
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