What is augmented reality?
Retail offers many opportunities for AR, especially when it comes to ecommerce. As people get used to the idea of ecommerce, there are still some purchases that we need some contextual information for. It's more to sell specific product categories online.
DTC equipment dealer Burrow AR has been designed to allow shoppers to customize and place real-time 3D models of Burrow sofas in their own room.
Types of AR applications
There are some different types of AR technology because they offer slightly different capabilities. Here is a general overview of the common types of augmented reality applications to consider:
1. Marker based AR.
Marker-based AR, also known as image recognition or recognition-based AR, detects the object in front of the camera (the "marker") and displays the object on the screen. When the device using the AR application detects the marker, the corresponding objects will replace the marker on the app screen with the 3D version. Then the object can be viewed in more detail and from many angles.
2. Markerless AR.
Markerless AR does not need to be triggered by a specific object in the real world. Instead, they can place the virtual object where the user wants it. You can then rotate and move the object.
3. Location-based AR.
Location-based AR is a type of markerless AR used by geolocation to display digital content in specific locations. Pokemon Go is an example of location-based AR.
4. Projection based AR.
Projection-based AR allows the projecting of artificial light on physical objects and, in some cases, interacts with it. Holograms that we all see in sci-fi movies like Star Wars are common scenes.
How ecommerce businesses use augmented reality
AR eCommerce allows customers to preview products or experience services in their own environment and in their own time before choosing to purchase. Using AR, your customers will be able to preview products and are more likely to choose the right product for the first time.
1. Virtual try-on solutions
"It looks great in the toy." -Everyone, at least once, after trying on a new outfit for the first time and realizing it doesn't fit you.
AR helps online shoppers understand what they are buying and how it works for them. There are similar applications for clothing, makeup, accessories and eyeglasses.
Read More: Uses and applications of ai in eCommerce
2. Preview Placement
The preview placement gives customers a real-time overview of what the product will look like when placed in their own environment.
DTC furniture brand Burrow uses AR to help customers see how their beds fit in their room. Their Burrow at Home app uses ARKit to place real-time 3D models of Burroughs 'beds in photos taken on customers' iPhones and iPads.
3. Interactive user manuals
If you are selling a product that has a learning curve before new customers can easily use it, the Interactive User Manual can be a great AR application for you to better understand how your product works for customers.
The interactive user manual responds to user actions and provides on-page contextual support when using a piece of software, website or application.
4. Social media filters.
If you've been using Instagram articles or Snapchat recently, you may be using the AR filter. These filters were once used only for entertainment, but over the years the number of brands bursting into the AR bandwagon through social media filters has increased.
Here are some benefits:
This is a great way to showcase a new product by letting people test how it looks on them.
The strange aspect of AR filters is that it helps increase audience engagement and encourages people to tag you in their content.
The "Wow" theme helps you stand out from the crowd of brands on social media and showcase what makes you unique.
The effect of augmented reality and virtual reality on e-commerce
The answer is that it has already had an impact on the e-commerce business. Thanks to the many implementation options, we are confident that AR and VR will continue to gain popularity in the years to come.
AR can link to existing technologies, enabling users to engage with the latest levels of goods, and to try different styles without leaving their homes.
The use of augmented reality and virtual reality in eCommerce opens up new avenues for business exploration.
Both of these technologies expand and enhance the traditional offerings of the retail industry.
AR VR in eCommerce & Market
Furniture
Furniture stores can use AR and VR technology to help customers find the right furniture for their apartment.
Cosmetics business
Consumers can 'try' hundreds of cosmetics using augmented reality and make decisions based on their preferences. These items are available to customers to sample at their leisure.
Fashion and footwear
The 'try and buy' concept is also used in the fashion and footwear sectors. AR has the ability to bring processes like trying on clothes and trying on new styles comfortably in one's own space.
Benefits of AR / VR Shopping Apps
Consumers can visualize the items they want to buy online before purchasing them.
Users can browse through many virtual showrooms.
This will give people reasons to visit your store.
The interaction in the store reached new heights.
It increases revenue by making the experience more attractive to customers.
Wrap
USM Business Systems is one of the leading AR app development companies in USA, where we build creative & innovative customized AR apps for your business for enhancing the user engagement level.
It is very difficult to understand how products look in real life compared to a computer or mobile screen so it is very difficult to sell certain product categories on ecommerce sites. That’s why augmented reality applications - especially since social distance began - have been on the rise.
Now that you know the different types of augmented reality, associated usage contexts and the benefits of using it, you can evaluate whether it is the right choice for your business.
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